A giant discount store in Shinjuku, Tokyo, has 40,000 items for sale. It pulls in customers around the clock. This episode shoots during the 3 days just prior to a near-doubling of Japan's consumption tax, so the store is inundated with "rush-demand" shoppers. People loading up with daily necessities. Others losing perspective and buying items they don't really need. The guy who rushes in on the final night, and... We are prompted to consider the meaning of "shopping" and of "consumption".